landing insight within your business

Flexible Continuous Shopper Monitoring

LEGO have a long history of superb consumer understanding, developing a brand that children love to play with. However, the level of in-depth shopper understanding had not quite kept pace within the business. They asked us to create a regular “Shopper Barometer” report for them, using their existing insights and generating new ones to create simple burning platforms that the business could act upon.

INTEGRATING EXISTING DATA SOURCES
  • We pulled together existing shopper data sources to ensure continuity with previous work
  • We supplemented this with new data from existing subscription services
DELIVERING NEW INSIGHTS
  • We commissioned and delivered new research to fill gaps and make the contents fresh
  • We drew on the latest sources of shopper trends data
CREATING SIMPLE, COMPELLING OUTPUTS
  • We created different outputs, based on 7 clear “shopper stories” that the team wanted to communicate
  • Outputs shared in different ways with different parts of the business as needed


Insight Sherpas took a huge amount of information and quickly digested it to provide coherence and simplicity. The team work in a highly flexible, engaged and collaborative manner, which made it easy to integrate the outputs into very diverse global teams. The results for us have been step changing

SHELLEY WATSON

GLOBAL SHOPPER
DIRECTOR
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We become part of your team
and tackle your challenges collaboratively,
from the inside, out.

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