What we do

Dedicated help to refine the brief, deliver the research, integrate new information with existing data and deliver a thorough, well-rounded result:

EXPERT HANDLING

We deliver complex projects that require the integration of multiple data sources, bringing them together to tell a compelling story

BUSINESS STRATEGY

We translate your insight into strategy and implementation plans

STAKEHOLDER ENGAGEMENT

We specialise in projects that require extensive stakeholder engagement, both at the delivery and implementation phases




Expert resource and expert advice here flexibly for whenever you need more bandwidth:

PLUG AND PLAY RESOURCE

We offer highly flexible, experienced resource to step in and run internal projects, cover important roles and make sure key deliverables happen when your teams are stretched

EXPERT ADVICE

We help you deliver team restructures and roles & remit work, both in an advisory and implementation capacity

TRAINING AND DEVELOPMENT

We support with training and development for both insight teams and for the stakeholders that use their data

Case Studies

EXPERT HANDLING
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…when the team at Samworth Brothers wanted to help their primary customer (Tesco) better understand the changing food needs of consumers as they age, we delivered ”How Britain Ages” – an extensive mixed-methodology project that investigated the topic in detail


I've worked with Insight Sherpas on some of our most important strategic projects. With their depth of client-side expertise, they bring a unique combination of technical expertise and business understanding to a project, and really help us to create insight that leads to action.

ANDY HILL

GROUP INSIGHT DIRECTOR
BUSINESS STRATEGY
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…when Wyevale Garden Centres needed to develop a new customer strategy that focused all areas of the business on driving the right behaviours with target customers, we led the project that delivered


They are a trusted extension of our team here at Wyevale, and have demonstrated their commitment and flexibility on smaller tactical and large strategic projects alike.  We value not just the outputs they produce but the advice they give us that helps us get the whole business closer to our customers and leverage that knowledge for commercial advantage.

ROGER MCLAUGHLAN

CEO
STAKEHOLDER ENGAGEMENT
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…when the Dixons Carphone team were up against the tightest of deadlines, we designed and delivered short turn-around proposition work


Insight Sherpas provided fast-turnaround insight and analysis on a new piece of proposition work. They balanced sound advice on the right way forward with a can-do, pragmatic approach, delivering a debrief that clearly contextualised the results and provided clear recommendations. They are particularly adept at engaging stakeholders with less insight experience and helping businesses become more customer focussed.

SARAH FULLER

CMO, SERVICES
PLUG AND PLAY RESOURCE
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…when John Lewis needed emergency strategic cover for board reporting, we stepped in to help


Insight Sherpas provided invaluable support to John Lewis, helping an under resourced Customer Insight team navigate through our busiest time of year. In addition to managing the team on a day to day basis, they also supported the development of our 2017 Customer Strategy, and provided recommendations for enhancing the level of Insight we provide to the business

KATE PEARSON

HEAD OF CUSTOMER INSIGHT
EXPERT ADVICE
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…when B&Q needed an insight team restructure and a new customer segmentation, we delivered


We needed Insight Sherpas to come in, plug and play which is exactly what they did. They restructured, upskilled and led the team, developed a new insight strategy and plan for the year which the CEO bought into. They also developed a leading edge segmentation model and a number of other essential pieces of research that we were lacking. They got up to speed quickly and did an excellent job at delivering at pace. I would highly recommend working with them

TASHA GLADMAN

INTERIM MARKETING DIRECTOR
TRAINING AND DEVELOPMENT
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…when LEGO needed to super-charge it’s global shopper capability training, we put together a programme


Insight Sherpas worked with us to sharpen our thinking around building capability. They took a huge amount of information and quickly digested it to provide coherence and simplicity. The team work in a highly flexible, engaged and collaborative manner, which made it easy to integrate into very diverse global teams. The resulting outputs have for us been step changing and set a new standard of delivery

SHELLEY WATSON

GLOBAL SHOPPER DIRECTOR

Clients

THE CENTRAL TEAM

We are all former client-side retail insight specialists, and we are here to help you on your insight journey

SARAH ALEXANDER

  • 21 years insight experience (client side)
  • Strategic insight specialist
  • When not working with clients, likely to be pretending to go hiking to justify the fried food…

CATHERINE LLOYD

  • 17 years insight experience (client side)
  • Retail & shopper specialist
  • When not working with clients, likely to be getting muddy on an outdoor adventure…

HELEN TABRETT

  • 16 years insight experience (client side)
  • Insight engagement specialist
  • When not working with clients, likely to be drinking a cool drink in a Cornish village pub…

We also work with a network of talented associates, giving us the flexibility to offer:

  • Additional client-side plug and play resource at a range of different levels
  • Specialist advice in brand development
  • Trends watching
  • Large scale tracking programmes

CONTACT

Registered Address
Insight Sherpas
78 York Street
London
W1H 1DP

Tel. 020 7692 8267
Mob. 07880 720915
sarah.alexander@insightsherpas.com